Customer Snapshot

At Maia Farms, we’re proud to partner with visionary brands like Kula Foods, who are redefining Afro-Caribbean plant-based meals. With the integration of our mushroom flour, we tackled challenges around nutrition, flavour, and sustainability—delivering healthier, eco-friendly meals without compromising authenticity.

Time to read: 2.3 minutes

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Before Maia: The Challenge

Kula Foods came to us with a clear mission:

• Nutritious: Deliver meals packed with health benefits and clean-label compliance.

• Authentic: Preserve vibrant Afro-Caribbean flavours.

• Sustainable: Meet the demand for eco-friendly products while reducing environmental impact.

However, they faced significant obstacles:

1. Sodium-based additives accounted for up to 23% of daily intake in seasoning blends.

2. Balancing nutritional content with flavor integrity was no easy feat.

3. Reducing their carbon footprint required innovative ingredient solutions.

Enter Maia Farms: The Solution

We partnered with Kula Foods to integrate our mushroom flour, creating a sodium-free seasoning line and elevating their product offerings.

Key Results

• 🧂 Sodium Removed: Eliminated harmful additives while maintaining bold flavors.

• 🌾 Enhanced Nutrition: Boosted fibre and protein for better health.

• 🌍 Eco-Friendly Production: Reduced environmental impact with sustainable practices.

• 🌟 Elevated Customer Experience: Customers loved the improved taste and health benefits.

Why It Matters

This collaboration represents a seamless blend of tradition and innovation:

• Nutritious Innovation: Our mushroom flour delivered fiber, activated protein, potassium, and calcium.

• Cultural Integrity: Maintained authentic Afro-Caribbean flavors while boosting health benefits.

• Eco-Conscious Production: Advanced Kula’s sustainability goals with a lower carbon footprint.

A Word from the CEO

“Partnering with Maia Farms allows us to deepen our commitment to sustainability and community. Together, we're creating nourishing products that not only celebrate Afro-Caribbean flavors but also support regenerative agriculture and local food systems. It's a collaboration rooted in shared values and a vision for a healthier, more equitable future.”
– Asha Wheeldon, Founder & CEO, Kula Foods

The Transformation:

Before Maia Farms

• Sodium-laden seasoning blends.

• Limited fiber and protein in meals.

• Struggled to align sustainability goals with flavor authenticity.

After Maia Farms

• Sodium-free seasoning with heritage flavors and added nutrients.

• A healthier, eco-friendly product line.

• Enhanced consumer satisfaction with taste and nutritional benefits.